LISA "BOOGIE!" BERRY
Artist Development/A&R Specialist
What is
ARTIST DEVELOPMENT
Artist Development is the process of taking an artist from concept to fruition. It’s taking what talents a particular artist has, itemizing and aligning those entities and guiding them to expand and evolve into the artist they want to become.
When considering whether or not to take on a potential client for an Artist development consultation, there are four major components that I consider. Those components are potential, character, vision and most importantly, work ethic. Is this person being realistic about his or her potential? I need to understand their character to see where they fit so that we move in the right direction. I need to have an agreeable and doable vision for that client. And lastly, I need to know that that person has the temperament and capability to do the work that is required. Artist Development is WORK. I set guidelines. But realistically, the client is doing the actual manual labor. I need to know that they are motivated enough to do so or it’s a waste of both of our time. Artist development is for those who are serious about making this a career. The question is, how serious are you?